How to Write Real Estate Blog Titles for People and Search Engines

The technical side of publishing of a real estate blog is relatively straightforward. Content development, on the other hand, requires more attention. This is especially true for your real estate blog titles. In this tutorial, I’ll offer some tips for writing effective titles on your real estate blog. Specifically, I’ll explain how to write them for people as well as search engines.

Objective: Learn how to write real estate blog titles that entice readers to read more, while also telling search engines what your article is about.

Let’s start off with a blog title “mantra.” You should always write for people first and search engines second. Keep this in mind when developing every aspect of a real estate blog post, including the titles.

You are writing for people primarily. You are writing to educate your readers about some aspect of the local real estate market. Search engines are important in the sense that they can connect you with this audience. But search engines are not your primary concern — they are secondary. The reader is your primary concern. In a moment, I’ll explain how this concept applies to writing real estate blog titles.

How to Write Your Real Estate Blog Titles

Short and snappy. Your blog titles should be short but informative. This might mean you’ll have to revise each title a few times, in order to get it right. So be it. The goal here is to tell readers what the blog post is all about, but in as few words as possible. Remove all unnecessary words. Stick to the facts and highlight the most important idea of the blog post. Scan the headlines of the Washington Post or the New York Times, and you’ll get a crash course in writing short but snappy titles. You can apply this style to your real estate blog as well.

Explain the value. People will only read a blog post if they think they’ll gain something valuable in return. Within the context of real estate blogging, this means the reader should perceive some kind of educational value or enlightenment. When writing your real estate blog titles, try to convey this value to the reader in as few words as possible. Tell them how they will benefit from reading your content. Example: “5 Ways You Could Save Money on Your Next Mortgage Loan.”

Use keywords, but with caution. When you write the title of a real estate blog post, be sure to include relevant keywords that describe the content within. This is good for readers and search engines alike. By using descriptive and relevant keywords, you are telling readers what the post is all about. You’re also telling search engines what it’s about, and this can improve your visibility. Blog titles are one of the most important “on-page” elements for search engine visibility. By including relevant keywords within your real estate blog titles, you can attract more readers. Just remember to put readability first. Avoid overusing keywords within your titles. Keep it natural.

Be straightforward and clear. The best real estate blog titles explain what the post is all about by using clear and simple language. Your titles should never be misleading or confusing. This is not the place to use puns or other clever phrasing. Tell the reader what the post contains in clear, straightforward language. Don’t ever use a bait-and-switch tactic just to pull people into your articles — they’ll only resent you for it.

3 Ways to Make Your Blog Post Titles More Enticing

I’ve given you some best practices for writing real estate blog post titles. There are also certain steps you can take to make your titles more interesting and enticing to readers. Doing so will help you attract more people to your blog. It will also make them more inclined to read your content and stick around for a while, which is exactly what you want.

Here are some ways you can make your real estate blog titles more enticing to readers:

1. Use numbers.

Professional copywriters have long known that numbers make interesting headlines. This is especially true when you use specific numbers and percentages. How can you apply this to your real estate blog titles? Easy. Use some market stats! Example: “Phoenix Home Prices Rose 5.7% in the Last Quarter.”

2. Use “how-to” statements.

A veteran copywriter once said that if you start a headline with the words “How to,” you can’t go wrong. This is good advice for writing real estate blog titles as well, as long as you don’t overdo it. “How-to” topics are extremely popular among Internet users. Websites like eHow.com have built entire business models around this concept. You can use this strategy to make your real estate blog post titles more interesting and enticing to readers. Example: “How to Buy a New Home in San Diego Without Overpaying.”

3. Explain the educational value.

I touched on this concept earlier. If you tell people how they will benefit from reading your blog post, they will be more inclined to actually read it. They’ll also spend more time on your site, which increases the chance that they will actually contact you. How do you implement this when writing your real estate blog titles? Simply tell people how they will benefit from the information you’ve provided.

Example: “3 Ways to Save Money on Your Home Insurance Policy.” This blog post title suggests value in the form of money-saving tips. At a glance, readers know exactly what they will get out of it.

Writing effective titles for your real estate blog posts can help you increase readership. This in turn will increase the chance that people will contact you in some way. Build value into your blog posts, and then convey that value within the title — using plain, simple language. The higher the perceived value, the more interested the reader will be. This is the first step in generating inquiries from potential clients, in a blogging context anyway.

About the author: Brandon Cornett is a full-time real estate blogger and creator of the Home Buying Institute. He provides blogging services for mortgage and real estate professionals across the U.S.

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