Reader question: “I have a new real estate website that went online a few days ago. So far, Google has not found my new site. Even when I do a Google search for the exact name of the website, it does not come up. I feel like I might be missing something. Will Google find my new site on its own, or should I submit my real estate website to them directly?”
Yes, Google will most likely find your site on its own, without any input from you. For a brand new website, this “discovery” process usually only takes a few days to a week. So be patient. They should find it soon enough. In the meantime, you can move on to other things, like creating high-quality, keyword-rich content to attract readers!
That’s the short answer. Here’s the long answer…
Searchology: How Google Finds New Real Estate Websites
Google is constantly searching the internet for new websites like yours, as well as changes to existing sites (new content, new pages, etc.). It’s a continuous process. They refer to it as “crawling.” Here’s how they describe it on their help website:
“Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index. We use a huge set of computers to fetch (or ‘crawl’) billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider).”
Google will eventually find your new real estate website through this crawling process (unless the site is hidden behind a firewall or something). Once your site has been discovered, it will be added to Google’s search “index.” This is the second step in the process. Here’s how the company describes the indexing process:
“Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, we process information included in key content tags and attributes, such as Title tags and ALT attributes.”
This is the two-step process through which Google will find and index your new real estate website. They’ll discover it during the crawling stage, and they’ll add it to their database or “index” during the indexing stage. Once this has occurred, other people will be able to find your site with a Google search.
You don’t need to do anything special to make this happen. You don’t have to submit your site. All of this will happen automatically. Check back in a few days, and you’ll probably find your new website in Google.
Getting Indexed Is Just the Beginning
Having your website indexed (added to the search engine’s index) is only the beginning. You’ll also want to optimize your real estate website for improved visibility and higher rankings. Sites that rank well get more traffic over the long run. And that’s what you want, right?
There are many things you can do to improve the search engine visibility of your real estate website. Collectively, these strategies are referred to as search engine optimization, or SEO.
The best way to boost your traffic is to publish useful and original content on a regular basis. This is why I encourage my clients to start blogging. Blog programs simplify the publishing process, allowing you to put more content online to attract (and educate) readers. It’s an important part of a well-rounded real estate marketing program.
But we’re diverting into another subject here, and it’s one that I’ve covered before. I’ve written a separate tutorial on SEO, geared toward real estate agents in particular. I recommend that you read that lesson as a follow-up to this one.
This article answers the question: Will Google find my new real estate website on its own? If you have any other SEO-related questions, I encourage you to sign up for a one-on-one consultation call. I can share lessons learned over my 13+ years in the internet marketing field. It’s well worth the cost!