How to Measure and Track Your Real Estate SEO Efforts

Search engine optimization (SEO) plays an important part in any real estate agent’s marketing strategy. It helps you reach potential clients, generate more leads, and ultimately, grow your business. And those are goals worth pursuing.

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But as with any marketing strategy, you need to measure and track the long-term success of your real estate SEO efforts. That’s how you figure out if you’re doing the right things, or just spinning your wheels.

This article explains how real estate agents can measure and track their SEO efforts over time. We’ll talk about setting goals, using monitoring tools, tracking website traffic and more.

Step 1: Define Your SEO Goals

The first thing you need to do is establish some goals for your real estate SEO efforts. Without clear goals, you won’t know if your efforts are paying off.

When setting goals for your search engine optimization campaign, be as specific as possible. Note the difference between the following examples:

  • “I want more traffic to my real estate website.” (Too general)
  • “I want to increase website traffic by 20% in the next 3 months.” (More specific)

The second goal is much better, because it gives you a clear target to work toward and a way to measure progress.

You can also set goals for different areas of your real estate SEO efforts. For example, you might set a goal for increasing search engine rankings for specific keywords, or for generating more leads from your website.

No matter what your goals are, just make sure that they’re specific, measurable, and achievable.

Step 2: Set Up Tracking and Monitoring Tools

Now that you have some SEO goals in mind, you need to a way to measure them. You need to be able to track and analyze your website traffic from month to month, along with your overall search engine performance. In short, you need tools!

There are many SEO tracking and monitoring tools available these days. Some of the most popular ones include Google Analytics, Google Search Console, SEMrush, and Ahrefs.

Google Analytics is a great tool for tracking your real estate website traffic. It can show you how many people are visiting your site, where they’re coming from, how long they’re staying, and a lot more. This type of information can help you identify trends and see if your SEO efforts are paying off. It’s also free to use, so you can’t beat the price tag.

Google Search Console can also help you analyze your site’s performance in the search engines. With Search Console, you can see which keywords your site is ranking for, and how that changes over time. This in turn can help you identify areas where you need to improve.

When you’re ready to graduate up to the advanced class, consider using tools like SEMrush and Ahrefs. They can help you track a variety of real estate SEO metrics, including search engine rankings, backlinks, and more. With these tools, you can take a deeper dive into how your site is performing, while identifying areas that need attention.

What You Can Learn from Analytics

All of these tools deliver useful insights, including the following:

  • Number of visitors to the website
  • Geographical location of visitors (important for real estate professionals)
  • Pages visited and the duration of time spent on each page
  • Bounce rate (the percentage of visitors who leave the website after only visiting one page)
  • Traffic sources (e.g. search engines, referral websites, direct visits)
  • Most popular pages or blog posts on the website
  • User behavior flow
  • Device and browser used by visitors
  • Real time data of user activity on the website

Just remember, SEO tracking and monitoring tools are only as good as the data you put into them. So be sure to set them up and use them properly. There’s a bit of a learning curve, but it’s well worth the effort. With the right tools in place, you’ll be able to track your real estate SEO progress and identify areas that need improvement.

Step 3: Monitor Search Engine Rankings Over Time

How is your real estate website doing, in terms of search engine rankings, visibility and traffic? If you’ve acquired one or more of the SEO tracking tools mentioned above, you’ll be able to answer this all-important question.

You’ll also be able to monitor performance over time, and to make improvements where needed.

For example, if you determine that your site is ranking well for one keyword phrase, but not for another, you can create more content or edit existing content as needed. On the other hand, if you see that your rankings are improving across the board, you’ll know that your real estate SEO efforts are working.

Monitoring your search engine rankings will help you identify trends, strengths and weaknesses. You can then decide how to move forward. You’ll know where to direct your attention and efforts going forward, to maximize results.

Which leads us to the next step…

Step 4: Identify Areas for Improvement

Once you’ve been tracking your real estate SEO efforts for a while, you should take a step back and evaluate what’s working — and what’s not.

For example, if you learn that your website traffic has stagnated or declined, you might want to step up your blogging efforts. You might also need to make structural or organizational changes to your website, to improve search engine “crawlability.”

Another example: If you’ve been monitoring your search engine rankings and notice that your site isn’t ranking well for certain keywords, you can focus on improving that. Maybe you need to do more keyword research, publish more pages, or better optimize your content for those keywords.

Conclusion and Questions

Tracking and measuring your real estate SEO program will give you valuable insights to improve your strategy going forward. To get started, establish some clear goals that you want to accomplish, in terms of traffic and visibility. Next, use the right tools for tracking and monitoring your search engine optimization efforts. Monitor your rankings and performance over time, and make improvements where needed.

Real estate SEO is not a one-time task. It’s a continuous effort that takes place over the long term. It’s a marathon, rather than a sprint. So it’s important to keep track of your progress and make changes as necessary. By doing so, you’ll be able to generate more leads and grow your business.

Have questions about how to track your real estate SEO campaign? Drop them in the comment section below, or sign up for a one-on-one consultation!

Brandon Cornett

Brandon Cornett is a real estate market analyst, blogger, and creator of the Home Buying Institute. He also provides blogging services for mortgage professionals across the U.S.

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