Highlights from this article:
- Using real estate SEO keywords within your website content could boost your search engine visibility and traffic over time.
- But many of the “top real estate SEO keyword” lists available online are simply too hard to rank for, due to high competition.
- This article offers a list of blog topics and key phrases that are more achievable, but still have plenty of traffic potential.
Creating website content is arguably the most straightforward part of a real estate search engine optimization (SEO) strategy. You’re basically writing content that aligns with the interests of your target audience — home buyers and/or sellers. You are publishing information they find useful, and in return you are rewarded with their attention.
And that’s where real estate SEO keywords come into the picture.
By incorporating certain phrases into your blog or website content (and developing high-quality content around those phrases), you can bring a steady stream of home buyers and sellers to your website.
With that being said, it helps to choose real estate SEO keywords you can actually rank for in Google, Bing, and Yahoo. So let’s focus on those!
Real Estate SEO Keywords Agents Can Actually Rank for
Choosing the right topics for your website content is just as important as the quality of the content — at least from an SEO perspective. In this context, the “right” topics are the ones that your target audience is most interested in.
The goal here is to publish information around popular topics that will bring home buyers and sellers to your website. (The long-term goal is to generate leads from your blog or website traffic, and to nurture them into working relationships. But that’s the subject of another article.)
And you’re in luck. I’m going to save you a lot of research time and hassle by telling you exactly what those topics are.
As full-time real estate publishers, our team has learned a lot about what home buyers and sellers want to know. Through our website network, we have published countless articles and reports spanning more than 15 years. Every report we publish gets analyzed and scrutinized, in terms of website traffic and overall performance.
As a result of all that experience and research, we’ve learned how to create website content that attracts the biggest possible audience.
Below, you’ll find a partial list of the most popular search topics among local home buyers and sellers. We’ve used [City] as a placeholder for your city or town name. Consider incorporating these top real estate SEO keywords into your blogging or publishing strategy.
Popular search phrases among buyers and sellers:
- [City] real estate / housing market trends
- [City] housing market forecasts and predictions
- [City] home buying guide
- Is [City] a buyer’s or seller’s market right now?
- Is now a good time to buy a home in [City]?
- What’s the best time to sell a home in [City]?
- Average time to sell a home in [City]
- Best places to buy a home in [City]
- Best neighborhoods for families in [City]
- Best neighborhoods for young people in [City]
- [City] home price trends, forecasts, outlooks
- First-time home buyer programs in [City, State]
- Down payment assistance programs in [City, State]
A Word About Highly Competitive Search Terms
The most popular real estate search phrases are also the most difficult to rank for, due to the higher level of competition. Keep this in mind, as you develop your own content strategy and select real estate SEO keywords to fuel it.
For instance, “Phoenix homes for sale” and “Dallas real estate” both have very high traffic potential. But they’re also extremely competitive from an SEO standpoint. If you try to rank for those types of search terms, you’ll be competing with Realtor.com, Zillow, etc.
If you want to compete with them for search traffic, by all means do it. But you also have to be realistic.
You’ll have an easier time ranking well in search engines for the phrases and topics listed above. And they still have plenty of traffic potential. Best of all, you’ll be attracting local home buyers and sellers to your website — the kinds of people who could become your next clients.
Researching Key Phrases to Come Up with MoreTopics
The following is a dual-purpose tip for real estate blogging and website content creation.
- First, it will help you generate new ideas to write about, based on real estate SEO keywords.
- Secondly, it will help you maximize your traffic and visibility by focusing on the topics and phrases that are most frequently used by your audience.
If you “master” this particular skill, you’ll never be at a loss for blogging or content ideas.
Step out of your real estate shoes for a moment. Imagine you are a home buyer or seller in your local area. Imagine you are going online to research the local housing market, homes that are available, neighborhoods, etc.
What words and phrases would you use when researching those topics?
Plug some of those words into a keyword-research tool (like WordTracker, or Google’s “Keyword Planner”), and you’ll generate a list of common search phrases.
What you end up with is a list of real estate SEO keywords and phrases people are typing into Google, Yahoo and Bing to find the services you provide (and related information).
If you write about those topics on a regular basis, you’ll have a better chance of pulling in relevant traffic. You’ll attract the kinds of people who could turn into clients.
Real estate is a local business. The modern consumer is tech-savvy enough to zero in on local conditions when using the search engines. They’ll append their city or town name to their keyword phrases. They’ll often drill down to the neighborhood level, as well.
Using Google’s Autocomplete Feature to Identify Keywords
You can also use the search engines themselves to identify blogging topics. Google, Bing and Yahoo have “autosuggest” or “autocomplete” features built into them. This is another way to identify real estate SEO keywords and blogging ideas.
You’ve probably seen this feature in action. As you start typing a word or phrase into one of the major search engines, they will automatically suggest topics based on actual user searches. These are topics with real-world traffic potential.
In the screenshot below, I’ve entered the term “best phoenix neighborhoods” into Google. Before I even finished typing that phrase, Google began suggesting common searches on the subject. From this, I might create a blog post or article entitled: “The 5 Best Phoenix Neighborhoods for Families.” You get the idea.
There’s really no limit to how far you can go with this kind of strategy. It’s a great way to generate new ideas for real estate SEO keywords, content development, blogging, etc.
You’re basically finding out what topics people care about the most, and then publishing information around those topics. You’re plugging yourself into the consumer research process in a way that benefits everyone.
Keyword research is an important part of search engine optimization and blogging. It will help you pull in targeted traffic by creating content around popular, relevant topics. The top real estate SEO keyword list provided above is a great place to start.