Getting Real Estate Tweet Ideas With Google Alerts

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Are you looking for real estate tweet ideas? If so, you’ve come to the right place. By the time you finish reading this brief lesson, you’ll never be at a loss for Twitter ideas again.

I’m going to show you how to create your very own Internet “bot” to harvest real estate tweet ideas from all across the Web. You’ll do it with Google Alerts, a handy way to automate specific Google searches. Once you’ve created some alerts for a handful of key topics, you will enjoy a steady stream of real estate tweet ideas. Here’s how to go about…

Real Estate Tweet Ideas, Courtesy of Google Alerts

As the name implies, Google Alerts is a free tool that allows you to set up automated alerts whenever the Google search engine crawler finds new content relating to a particular search query.

Setting them up is easy:

  1. Google alert example
    Sample Google Alert. Click to enlarge.

    Visit the Google Alerts main page at www.Google.com/alerts.

  2. Enter a topic relating to your real estate market. For starters, enter your city name followed by the phrase “housing market” or “real estate market.” I’ve done this for Dallas in the sceenshot example on the right.
  3. Tell Google you only want the “best results,” as shown in the example. This will help you filter out low-quality content that isn’t very useful.
  4. Next, determine how often you want to receive your results. I recommend choosing the weekly option, so you don’t get overwhelmed by a stream of daily email notices.
  5. Click the “create alert” button to set it up.
  6. Repeat the process with similar phrases relating to your local real estate market, or any other topic you want to monitor and tweet about.
  7. You’ll receive weekly emails from Google, containing relevant news stories and blog posts. Screen them for potential real estate tweet ideas.

The benefit of this strategy is that you only have to set it up once. After you’ve created your alerts, you will receive regular emails with new content relating to your selected topics. Most of the content will come in the form of blog posts, news stories, and the like. So you can rest assured it will be full of real estate tweet ideas to support your Twitter efforts.

Want Even More Twitter Ideas?

When using Twitter for real estate marketing and communications, the key is to share information people really want. Don’t tell them what you want them to know. Tell them what they themselves want to know.

With that in mind, I’m happy to share the most popular topics among home buyers and sellers. This insight comes from being involved in real estate blogging and publishing for more then 13 years.

Here are some popular real estate tweet ideas:

  • home price trends and changes in your area
  • new construction in the area
  • recent sales prices for select neighborhoods and communities
  • mortgage rate changes from week to week
  • mortgage rate forecasts and predictions
  • first-time home buyer programs for your city and state
  • other local news that affects all residents

Several of these topics can be revisited a regular basis. For example, mortgage rates change constantly, so you could revisit this real estate tweet idea week after week. In fact, I know some mortgage brokers who use their Twitter accounts as mortgage rate tracking tools for home buyers and mortgage shoppers. And they end up with a lot of Twitter followers as a result.

Housing market changes and trends are another topic that can be tweeted on a recurring basis. If I was a real estate agent, I would turn my Twitter account into a local housing market tracker. People could then follow me to keep up with changes in the local market. This is an example of using Twitter as a service for local home buyers and sellers. This kind of real estate tweet idea can go a long way toward attracting followers.

Join BlogStream For Even More “Tweetable” Content

With many of the Twitter ideas above, you will be sending people to third-party websites instead of your own. But from a marketing perspective, it makes sense to send them back to your own website once in a while. This makes people more inclined to contact you about your services.

But a lot of real estate agents don’t have time to create their own content. That is why we created BlogStream. Our subscription-based service gives you a steady “stream” of real estate articles that you can post onto your own blog. You can put your name on them and customize them for your local audience. You can then use Twitter to share the content you’ve recently added to your blog.

This real estate tweet idea has the advantage of steering people back to your own site, where they can learn all about you and your services. So, in addition to helping you grow your Twitter following, it could also help you generate leads and attract new clients.

I hope you’ve enjoyed this guide to real estate tweets, and I wish you all the best in your social media marketing efforts. If you have any questions about this topic, feel free to use the comment box provided below.

About the author: Brandon Cornett is a full-time real estate blogger and creator of the Home Buying Institute. He provides blogging services for mortgage and real estate professionals across the U.S.

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