You don’t have to spend a lot of money to promote your real estate business, or your real estate website. In fact, there are dozens of “guerrilla marketing” techniques that are just as effective as paid strategies. So before you plunk down your hard-earned money on paid marketing strategies like direct mail or pay-per-click, consider these five free ways to promote a real estate business.
1. Promote your website on LinkedIn.
You can benefit from this social networking technique directly and indirectly. For one thing, you will be able to drive potential clients directly to your real estate website through LinkedIn, just by making connections with them. You can also use LinkedIn to promote your website to other publishers within the real estate industry (as long as your website is useful and informative). Either way, this strategy can help you drive more traffic to your website. Don’t have a LinkedIn account? Put it on your to-do list. More: Company pages on LinkedIn
2. Promote your real estate business on Twitter.
Do you publish new information on a regular basis? Real estate news, market updates, home buying tips, and the like? If so, you can tell people about these updates through your Twitter page. People can follow you on Twitter in a way that is similar to subscribing to a blog or newsletter. This gives you another way stay connected with your target audience, and to boost your site traffic. Twitter is an excellent way to promote your real estate website and business for free. Here are some more tweet ideas.
3. Promote your business on Facebook.
This is another way to use social networking to get more traffic to your website. Here again, the goal is to keep people informed about new developments, services or tools that are useful to them. You can also use Facebook to promote real estate resources you’ve developed, as a lead-generation strategy. For example: “Visit our website to download a free copy of the 2016 Atlanta Home Buying Guide!” Facebook is an easy way to do this on a large scale, once you build up a network.
4. Promote your best real estate website content.
Have you worked hard to publish your own market research, insight and analysis? If so, you should be promoting it on a regular basis. You can promote your real estate content in a number of ways. You can publish press releases (both free and paid submission). You can promote it through the social networking websites mentioned above. You can also send targeted emails to specific publishers within the real estate industry, or local news outlets. This strategy can help you attract links, boost your search engine visibility, and bring more people to your website. All good things!
5. Publish a newsworthy press release.
We touched on this in tip #4 above. You can drive more traffic to your website by publishing relevant news in press release format. The key here is to start with something that is truly newsworthy. (Hint: Focus on the market, not on yourself.) Have you recently published an in-depth report on the local housing market, with plenty of data to support it? Does it give buyers and sellers a good sense of what the market is like right now? That’s newsworthy enough to warrant a press release. You can use this strategy to promote your real estate website and, by extension, your business. There are many PR services that charge for press release distribution. But you can also do it for free by sending your release directly to local news outlets, business bloggers, etc.
Believe it or not, this list only scratches the surface. There are many other ways to promote your real estate business and website for free, or at low cost. I’ll share some more strategies, tips and ideas in a follow-up post. In the meantime, consider using some of the real estate marketing techniques listed above.