Mortgage SEO Marketing, and the Importance of Website Content

Mortgage SEO marketing and website content go hand in hand. In this tutorial, you’ll learn how to use content to bring more home buyers and mortgage shoppers to your website.

Looking for ways to increase your web traffic and visibility? You’ve come to the right place. I’m going to share with you one of the most tried and true methods for boosting traffic. It’s based on website content, and it’s the centerpiece of mortgage SEO marketing.

If you want to build a successful, “Google-friendly” SEO campaign, you need to publish original, high-quality content on a regular basis. Let’s look at the reasons why…

Using Mortgage SEO to Increase Website Traffic

There are dozens of ways to drive traffic to your mortgage website. In this article, I will focus on one technique in particular. And that is content development. Publishing website content is one of the easiest and most cost-effective ways to increase your web traffic over time.

It’s also one of the most important components of a mortgage SEO marketing strategy, if not the most important.

I’ve been evaluating the websites of mortgage companies for many years now, and there seems to be a common thread when it comes to content. Many of the websites within this industry suffer from a lack of original web content. In this context, I’m talking about specific articles that address the specific questions consumers have about mortgage loans.

By publishing this kind of information on a regular basis, you could eventually double, triple, or quadruple the amount of traffic to your mortgage website. This, in turn, could help you take your business to the next level.

Is it hard work? Yes. Does it take time and effort to publish high-quality information online? Of course. But if you want to enjoy the numerous and far-reaching benefits of mortgage SEO marketing, you have to create original content for your site.

The Importance of Original Content

So far, I’ve been the only one talking. But don’t take my word for it. Here is what the search engine companies have to say about this subject:

  • You should “create a useful, information-rich site,” says Google.
  • “Develop great, original content (including well-implemented keywords) directed toward your intended audience,” says Bing.
  • Strive to create “original and unique content of genuine value,” says Yahoo.

Do you see a pattern here? Did you notice the word “original” was used more than once? If you want your mortgage SEO marketing strategy to succeed, you should be writing and publishing your own original content (i.e., material that does not appear anywhere else online).

Or you can have it written for you. Either way, it should be 100% unique to your website, and not published elsewhere. By doing this, you are serving your audience and boosting your traffic at the same time.

Content-Based Marketing Capitalizes on Search Activity

You may not realize this, but your prospective customers do Google searches for thousands of mortgage-related keyword phrases every day … the kinds of phrases that directly relate to your business. In order to capitalize on this activity, you must offer website content that closely aligns with these search patterns.

For example, if you want to attract people who are researching “FHA loan limits” in the county (or counties) where you operate, you must develop content that explains those limits. This will help people find you online, when using search engines to research this particular topic.

And that’s just one example of thousands. Yes, thousands. There is no limit to how many topics you can cover, or how much content you can publish onto your website / blog. That’s the great thing about mortgage SEO marketing. It has unlimited potential.

Content development is not the only way to increase traffic to a mortgage website. You’re probably already familiar with the more traditional marketing techniques, such as print advertising and direct mail. In addition to these “off-line” marketing strategies, you could also use pay-per-click (PPC), banner ads, social media placement, and other forms of online advertising.

But I encourage you to start with a mortgage SEO marketing campaign built around high-quality, original content. It is a proven technique for improving website traffic and visibility, and all of the benefits that come from that.

SEO Is a Proven Technique for Driving Traffic

And now for the million-dollar question. Does it work? How do you know that the results from a mortgage SEO marketing strategy will justify the investment?

Let me just say this. Our network of housing-related websites attracts thousands of home buyers and mortgage shoppers every day, along with dozens of leads for our lending industry partners. We achieve this solely through content-based marketing and SEO. We do not use any form of paid advertising. Our team spends hours every day researching topics and writing great content that truly helps our readers.

So yes, it works.

The bottom line: If you want to increase traffic to your website, you need to invest in a content development strategy. It shouldn’t be your only strategy. A mortgage marketing program should incorporate many different techniques and approaches. But high-quality web content should be at the core.

Need help? We can help you implement an effective mortgage SEO marketing campaign, by using the techniques discussed above. This is our specialty. We create useful, engaging content that readers love. Then we optimize it using the best practices promulgated by Google and Bing. We can manage the entire operation for you — even publishing the articles onto your blog, if you prefer. You can learn more on our services page or by sending us an email.

About the author: Brandon Cornett is a full-time real estate blogger and creator of the Home Buying Institute. He provides blogging services for mortgage and real estate professionals across the U.S.

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