Real Estate Blog Content Idea: Housing Forecasts

Looking for real estate blog content ideas? If so, you’ve come to the right place. Here’s an idea that has been proven in the real world, and is one of our top performers…

I’m going to let you in on a little secret that could make a big difference in your real estate blogging and internet marketing program. It’s based on nearly 15 years of internet publishing experience. Are you ready? Here it is…

People love housing market forecasts.

And by “people” I mean home buyers and sellers. Your potential clients. Those people.

Our company has been involved with real estate publishing for well over a decade. In that time, we’ve learned there are certain real estate blog topics that outperform others, in terms of traffic and readership.

And I can tell you that housing market reports — and forecasts and predictions in particular — are one of the most popular topics among buyers and sellers.

You can find many lists of real estate blog content ideas online. But most of those lists are generic in nature. They’re not based on performance trends. They’re just ideas somebody put on paper (or online, as it were).

But the blogging idea I’m sharing with you today has been proven in the real world. I know it works, because I’ve been publishing this kind of content for years — and analyzing the results.

The Ultimate Real Estate Blog Content Idea

When blogging, one of your top goals should be to provide useful information that helps your readers accomplish a goal. The goal for most of your readers is to buy or sell a home. They’ll visit your real estate blog seeking information that helps them accomplish one of these goals.

Ideally, that’s the kind of information you’re providing. If you provide this kind of content, your visitors will reward you with their time and attention — and sometimes a phone call or email. That’s the power of real estate content marketing. It earns trust. It makes people more likely to reach out to you.

But in order for these things to happen, you have to provide valuable, useful, insightful information. Housing market updates and forecasts are a good example of useful information.

When coming up with real estate blog content ideas, put yourself in the reader’s shoes. What do they want to know? What kind of information are they hungry for? What questions do they have? Make a list of these questions and topics.

For a home buyer, you might end up with a list like this:

  • Is now a good time to buy a home in [city name]?
  • What is the [city] real estate market like right now?
  • Is it a buyer’s market or seller’s market?
  • What’s the forecast for the [city] real estate market this year and next?
  • Are home prices rising in [city] right now? Will they keep rising?

I didn’t pull these real estate blog content ideas out of thin air. These are actual questions people type into search engines on a regular basis. When you publish this kind of content onto your website, you’re aligning your site with the research patterns of your audience. And that’s just smart. Over time, it will result in more traffic, visibility and leads.

Attracting Buyers and Sellers Through Search Engines

The screenshot image below comes from the website analytics program used on one of our real estate blogs. It shows some of the actual search queries people used to find a housing market report we published online earlier this year. These are actual phrases that real people typed into Google and other search engines to find the article, over a 30-day period.

keyword searches

This is just a partial snapshot of search queries. This list went on and on. The point here is that just one Chicago real estate market report published onto a blog resulted in hundreds of visitors finding the site within a 30-day period. And that blog post still attracts visitors on a daily basis, months after being published.

Now imagine what might happen if you published this kind of content for your city, on a regular basis. Like two or three times a week. You could attract a steady stream of local home buyers and sellers to your site.

And that’s why I call this the ultimate real estate blog content idea. With this blogging strategy, you are giving your readers exactly what they want. And they’ll reward you with their undivided attention.

That’s a solid foundation for web-based lead generation.

Need Help Getting Started?

We can help you implement this kind of real estate blogging strategy within your own local market area. We offer a variety of services relating to real estate blogs, content marketing, and SEO.

Here are some of the ways we can help you:

  • We can build you a professional real estate blog, if you don’t already have one.
  • We can create a content plan to fuel your blogging efforts, based on actual search trends and audience behavior.
  • We can give you a list of some of the most popular real estate blog content ideas.
  • We can even write the content for you. We produce professional-grade housing market reports, with journalistic quality, starting at $85 per article.
  • We also offer one-on-one consultations for the DIY types who just need a little guidance to get started.

Please contact us with any questions you have about our content-based marketing services.

Brandon Cornett

Brandon Cornett has been reporting on the U.S. housing market for more than a decade. He is the creator of the Home Buying Institute (a popular housing website) and a real estate market consultant. Contact the author.

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